What a logo can and cannot do for a two-person business
Where identity work actually moves the needle for a small team, and the three places clients expect it to help but it will not.
In progress — ask us for it and we'll send it first
Journal
Notes from the studio
Working notes on branding, development and publishing. The first pieces are being written now — the topics below are what's coming.
When a custom build is cheaper than the platform you are renting
Running the arithmetic on subscription fees, per-seat pricing and the work-arounds you pay a person to do every month.
In progress — ask us for it and we'll send it first
The ghostwriting process, start to finish, with real timelines
Interviews, outline, chapters, revisions and distribution — how long each stage takes and what stalls it.
In progress — ask us for it and we'll send it first
Want one of these when it lands?
Tell us which topic is useful to you and we'll send it the day it publishes. No list, no sequence.